What is Virtual Reality (VR)?
Virtual Reality (VR) is a computer-generated environment with scenes and objects that appear to be real, making the user feel they are immersed in their surroundings. This environment is perceived through a device known as a Virtual Reality headset, or goggles. Those who do not have a headset can still experience the spherical media being displayed by clicking (or touching, depending on the device being used), and dragging around with the mouse, or finger, while viewing the spherical photo or video. 360VR photos and videos are acquired with specialized photographic equipment that utilize 2 or more spherical lenses to capture a complete sphere of the environment they are in.
How can 360VR technology help your business or venture?
On average, website visitors will only stay on a web page for 10-20 seconds and then go elsewhere if they cannot readily find something relevant on your page that satisfies their current search for information. Website visitors will interact with the elements on the page that are most relevant to their current quest for information, whether it is an image, video or simple text, so those are the things that you will want to have in the most prominent areas of your website.
A 360VR photo, or video clip, that is easily accessible from a sidebar, or prominent area of your website, can encourage visitors to interact with the page within that average click-away time. By displaying immersive and interactive content it will help encourage site visitors to stay longer and experience what you have to offer, before clicking away to another website.
Real Estate VR Tours…
Interactive and immersive virtual tours of your real estate will enable your website visitors to experience your properties as if they were actually there, walking through the property in person, but without the hassle of having to schedule a showing. During these times of public health crisis and uncertainty, a Virtual Tour, or Virtual Showing if you prefer, is more likely to be appreciated than your website having none at all. The will feel more confident in contacting you for further information after they have experienced the VR tour.
360 VR Still photos (and video)…
Interactive 360VR shots of your business or studio/shop can be displayed on your websites to give your site visitors a truly unique and innovative experience which can help encourage interaction and sales. Imagine an art studio website where you can walk through the gallery in 360VR and view it as if you were really there. A hotel or resort can display 360VR videos of their pool, gym, spa, and other premium amenities, for site visitors to become familiar with, virtually, and usually after the VR experience they want to experience the place in person.